Dance is an ebike subscription service founded with the purpose of creating livable cities. With a Summer 2021 launch imminent, Dance approached us to support in further refining their visual brand and art direction for launch.
Balancing the nuance of a premium yet approachable branding we provided art direction and insight for a series of photo and video shoots to capture the human-focused spirit and care for design craft. We produced a series of social template and brand guidelines to enable the Dance team through their launch period.
